This technology is an advertising keyword provision system that provides similar keywords for products to be advertised using keyword search ads on portal sites. It includes a terminal for an advertiser to input the product name and the keywords they wish to advertise; a database that stores data including representative keywords, which are keywords that represent two or more keywords associated with a product name; and a keyword provision server that references the database to convert the keywords input into the terminal into representative keywords for that product name and provides them to the terminal. According to the present invention, by using representative keyword groups to extract similar keywords for portal site search advertising, advertisers can easily select keywords and utilize keyword search advertising more effectively.
Existing solutions in this field have had structural and functional limitations that required improvement.
This technology is an advertising keyword provision system and method using representative keywords that can be applied to relevant industries to enhance performance and efficiency.
This patent is owned by IPBank. Upon purchasing this patent, you may receive support through commercialization programs, recommendations for technology transfer and commercialization funding guarantees, and additional points during evaluations for priority procurement of excellent inventions.
N/A
